The process of developing ideas, converting it into new product and bring it into the market by the organisations to satisfy the customer needs is known as the Product Design Engineering. With this article, we will be able to understand what is the product design engineering, and what are the characteristics of a successful product design development, who involves in this process.
Product Design Engineering
As we described above, this product design process will be completed by people with different skills by brainstorming possible ideas, creating prototypes and then generating the product and push it into the market and evaluating the success and continuous developments to product to succeed in the market and sustain in the market.
But what makes a product successful in the market?
Well there are certain characteristics for the successful product development
Characteristics of Successful Product Design & Development
As profitability is the margin for the investor or enterprises in terms of product success. There are certain dimensions to measure product success. These dimensions can be helpful to assess the product success. Following are the five dimensions.
1. Product Quality
First things first, Does it satisfy the customer needs? and robust and reliable? Product quality is one of the effective factors for the product which reflects in the market share and the price that the customers are willing to pay.
2. Product Cost
The product cost determines how much a firm can make for a particular sales, volume and price of the product. This product cost includes the manufacturing cost, equipment, tooling, cost of each unit produced.
3. Development Time
As we have the idea for a product, how quickly the team can develop the product design. The development time determines how responsive is the firm that can be competitive to the technological developments as well as how quickly it can get the economic returns from the team’s efforts.
4. Development Cost
The development cost determines, how much the firm need to spend to develop the product? This factor is significant to determine the investment required to achieve the profits.
5. Development Capability
The capability of the team and their skills to develop the product. This Development capability is a great asset for the firm, that can develop the products more effectively and economically in the future.
All these five dimensions will determine the profits margin. High performance in these five dimensions will result in successful product design and development.
What are the different organization structures involved in this product design? Who designs and develops the products?
Product design and development requires a contribution from nearly all the functions ina firm. But there are three functions are almost central to the product development project.
The Marketing functions organization will mediate the interactions between the customers and to the firm. This determines the customer needs and provide opportunities for new product developments to the firm. This marketing functions also set the delivery targets, target prices, promotions of the product.
The design Function Organization play the lead role in defining the physical form of the product to meet customer needs. In this context, the design function includes engineering design, industrial design.
The Manufacturing Function Organization is responsible for the designing operating coordinating the production system in order to produce the product. The supply chain also part of this manufacturing function organization.
Under these organization structures, there are individuals who play specific disciplinary actions in different areas such as research and mechanical engineering, electrical engineering, material science, software, etc. in the design function. For example in manufacturing functions, finance, sales, application engineering, supply chain management.
We have discussed what is Product Design and Development, how it can be successful, what are the factors and who involves in the product design process. If you have any further thoughts on this topic, let us know in the comment section below.
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